The New Internet Realm

The internet on the world wide web is moving to a whole new realm. Of course the world wide web was already revolutionizing the way people communicate, but now with Digg.com, Slashdot and now scooop.net, the news outlets as a form of publishing media has been transformed from a one way conduit of information into a mult-input exchange of information where the end-user helps decide what is newsworthy and what is not. Even personal blogs (like this one) are changing the face of the public opinion in a way that only the old style media news outlets once could. And there is every indication this is only the start.

Surveying What People Really Want

As mentioned previously, part of the trick of having a successful business plan, is to find out what is in fact needed and wanted by your target audience or marketplace and providing that service to the your public. How one goes about finding this information out can be elementary as asking one individual a few simple questions about their likes or dislikes in a particular area, but more usually involves a more extensive series of questions which are crafted and designed to find out very specific things about what the public thinks on a particular topic. One sees something similiar to this when news media outlets do "public opinion polls" done around election time to get a feel for the political views of the general public. But this is not the same type of thing. Unlike the political public opinion polls, a properly done business survey is actually seeking to find out what the public needs and wants in the goods and services that so that business can "better provide" those goods and services in the future. So instead of simply measuring the popularity of a particular political viewpoint or individual, one is seeking to find out how to better service and fulfill the needs of the public. And believe me, that's worth something.

Successful Business Planning of Robert Cefail

One of the most important things that anyone must know in coming up with a successful business plan, is to always provide a useful service that is in fact needed and that the general public finds valuable. Many of the successful business ideas that I have been working on, can be found at the Robert Cefail postings at the Marketing World News site.