The Sales Funnel to ROI

If you were to ask any internet business owner if he wants a better Return On Investment with his Google AdWords campaign, he will surely answer: "Yes, you bet!" But how does one achieve this better return? Well, it's not as hard as you might think. And it certainly is not as "mysterious" as it may first seem. It all has to do with what I call the "Sales Funnel".

In an article which I published in April 2006, I provide more detail about what a Sales Funnel is and its value to the business in terms of ROI. Here's a brief excerpt:

"Any business has to attract new customers somehow, get them excited, and get them to buy, to be crude about it. The bigger the dollar amount you are asking people to spend, the more work you have to do to get them into the buying mood. For a lot of businesses, just getting them to be able to call a salesperson is a huge step."

As this article continues, I break down further the exact component parts of what this Sales Funnel is and how it can be of value to you.

Check it out.