Friday, April 28, 2006

Pixel Advertising

The next great wave of advertising new and bright ideas has hit. It's Pixel Advertising and it's amazing how effective it is. This whole idea is fully discussed in the article entitled: "Pixel ads -- The New Advertising Craker Jacks Box", in which I am quoted. In this article, this whole advertising concept introducted by In Touch Media Group with the formation of the web site at www.pixelbay.org is fully discussed. It really is amazing that advertising has advanced so far, so fast. Read more here.

Sunday, April 23, 2006

Lead Generation

Here's one. It's all about quality, not so much quantity in the marketing lead generation field. This is where getting out one's message really means something, and where one's marketing communication actually arrives in the hands of a real prospect at a real email or physical address. There is a great article that expands on this whole area right here.

Wednesday, April 19, 2006

The Super Blog

In an age when marketing one's product can make the difference between success and failure to selling one's product, it becomes all the more important to have the cutting edge tools in the trade. One of these tools is the weblog, but what if we could take that concept "one step further". The concept is fully explored in the full article entitled: "How To Get Great Publicity -- The Super Blog Secret". Here's a brief excerpt:

"Apparently there are large article sites, Nickerson calls them “content hubs", that are repositories for tens of thousands of articles. One can also refer to these sites as "super blogs". Reporters, authors, and writers submit content to these sites allowing limited or full use of the articles. Tens of thousands of users access these hubs to supply their own sites with content. Once an article is placed in a content hub the piece can be picked up by hundreds, if not thousands, of sites with the article proliferating across the internet."

But as I explain in this article, there's a little more to it, especially if you want to capitalize on the concept to gain great publicity. It is a great article for any marketing or publicity specialist to read and fully examine. More >